My name is Jerry Durham and I love the Conversion side of business!
There are many metrics that you probably track to measure the short and long term success of your practice. Though, one metric is the key to unlocking all of the rest, and that metric is New Patients Seen. The new patient metric is the single most important measurement for your practice. New patients drive your revenue and ultimately your profit!
How deep are you digging into this number though? What more can these New Patients tell me?
If you dig a little deeper and ask more questions of the data….and then ask yet more questions, then you will have the data to make your company MORE successful and MORE efficient. Can you currently answer all the questions below?….you should be able to. The data is already at your fingertips.
How are your New Patients finding you?…..really.
How many people called your office trying to schedule an evaluation? (Hint: more than you think)
How are the people who call your office but dont schedule finding you?
Why are people not scheduling with you when they call you?
What Providers are sending you patients?
Is your Marketing generating revenue?
All these questions can be answered in one place at one time.
This all comes down to Referral Conversion Rate, or for short Conversion Rate. Conversion Rate, simply put, is how many people who call your office turn into a New Patient seen.
If you only track the new patient seen in your practice, without tracking your Conversion Rate, you are missing a huge opportunity. There is tremendous value in knowing how many potential new patients call your office everyday, and why they did or did not translate into scheduled visits.